The Art of Starting Small: Five Steps

We each find ourselves at some point with a business idea and often times dream about becoming our own bosses. Sara Blakely, CEO and founder of Spanks (a leading American intimate apparel company) says “People have million-dollar and billion-dollar ideas daily . . .” Very few of us, however, get around to acting on these ideas. In fact, up to 80% of us end up backing out of our own dreams. In this blog, we’ll share a few practical ways to take action on your ideas.


“Great Things Are Not Done By Impulse, but By a Series of Small Things Brought Together.”

Vincent Van Gogh

Behind every successful business is a dream, and a dreamer who took action. So, if you are looking for ways to actualize that idea in small simple steps, here are some tips to consider.

Put It On Paper!

Have you really thought about the idea? Have you written it down? Research shows that there are numerous benefits to writing down your goals and ideas.

Writing things down sets the intention and is the first practical step. Written ideas are clearer and more tangible than mere thoughts. Moreover, writing or typing out your ideas clears your mind. This begins the organization process and clarifies your random thoughts. Slowly, your ideas begin to connect and a plan comes together.

Did you know that you are more likely to stay motivated when you have a visible reminder of your goals? In a week, a month or a year from now, you can look back to see the progress you have made at the written-down plans. So, go ahead and jot it down!


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Do The Essentials List!

Once written down, don’t stop there, go beyond the writing, capture the things that you need. For instance:

  • What kind of business am I starting?
  • What do I need to kick start?
  • What products will I be offering?
  • What is the industry like in this line of business? Is it competitive? Am I alone? What are other sellers like me doing?
  • What is my uniqueness as a business? (The niche)
  • Where do I see my business in fifteen years?

You may find yourself not having the answers to all these questions at the beginning, and this is okay. This brings us to the third thing…

Do A Recon!

Do a research, find out what other businesses in your industry are doing. What successes and failures are they experiencing? How are the businesses coping with these challenges? What kind of questions should you expect from customers? Which common mistakes should you avoid?

This exercise will give you a clear idea of what to expect and plan for, your timelines, where to source supplies, price estimates, and much much more.

You know what’s awesome? You can do a Recon on your way to work, or your way home. Remember, you are starting small and doing everything a small step at a time. It may take time, but it’s all worth it.


Before we proceed, did you know that every month we hold free webinars just to grow you as an entrepreneur? This month we have 5 Marketing Tips to Grow Your Business with James Macharia! See you there.


Draft A Pre-Budget

Now that you have done a recon and a list of the essentials, draft what your expenditure might look like. At this point, don’t jump to a cumbersome company budget servicing million customers. Hold your brakes, you are not there yet!

Bearing in mind it might take some time to gain customers and establish a regular cash flow, draft a simple day-to-day budget of the costs you anticipate. So, be specific. Draft down the little you need to produce just for the first batch of products. Remember, entrepreneurs that break this secret have higher chance of success that those that don’t.

The Taste-Test

With the budget out of the way, it’s time to test and taste the waters. The only way to know if people want your product is to give them an opportunity to interact with it. Sell to family and friends, get their feedback, and use it to improve the product.

Another way you can test the idea is through crowdfunding. This opens your business and products to customers beyond your network. This means:

  • More awareness- crowdfunding is a marketing tool
  • More feedback about your product
  • Possibly, more funding


You can learn more about crowdfunding here.


Track Progress

Check your progress regularly against your plan to see whether you are moving in the right direction. Remember to always celebrate each milestone no matter how small!

Congratulations on taking the first steps towards bringing your ideas to life. Which step resonated with you the most? Tell us on the feedback.

Remember to Join us for our Free Webinar: 5 Marketing Tips to Grow Your Business on 1st July, 2021. Register Here.

The New Way for Businesses in The Gambia

For years, entrepreneurs in Africa have struggled with raising funds for their businesses. Thundafund provides an alternative way of raising funds through crowdfunding. Here’s how…


Since 2018, the UNCDF launched its program JSF in The Gambia to finance jobs, skills and finance for women and youths. This program will run until 2022 and its main objective is to reduce poverty through improved inclusive and sustainable growth and employment. But how can it do this? The answer is rather simple…

By helping entrepreneurs access funds for their businesses.

In 2013, Thundafund launched in South Africa and later in Kenya in 2019, and finally The Gambia in 2020. Since its inception, over $4.8M has been raised by entrepreneurs across Africa. During our pilot, over $10,000 has been raised by Gambian entrepreneurs. Over 300 Gambian campaigns have since been launched, raising funds for business growth and sustainability.

But What is Crowdfunding?

Crowdfunding is the practice of funding a project or a venture by raising small amounts of money from a large group of people. In simple terms, it is an online fundraising!

HOW DID IT BEGIN? The history of crowdfunding is traced back to the funding of the Statue of Liberty in 1885; however, it gained prominence with the emergence of the internet. It later became mainstream following the 2008 financial crisis, where the failure of banks to support businesses gave this concept a crutch. Thus, many successful businesses depended on crowdfunding to raise funds. This trend has spread across the world since.

WHAT OF AFRICA? Africa, is not new to crowdfunding. Fundraising has been part of our culture and heritage for years. With Stokvel in South Africa, Harambee in Kenya and Susu in The Gambia, raising large amounts of money for different projects e.g. tuition fees, buying lands, funding businesses, our continent is already set to go the online way!

IS CROWDFUNDING FOR ME? YES!! Crowdfunding is for anyone and everyone! There are different types of crowdfunding, and each is designed to suit your specific needs as an entrepreneur. Thundafund offers you 3 types of crowdfunding: Donations for early stage businesses and non-profit, rewards for businesses with products or services, and investment for already established businesses.

What Types of Crowdfunding Are There?

Donation-based Crowdfunding is the simplest form of crowdfunding as nothing is expected in return for backers contributions. This type is best for nonprofit ventures such as raising funds for community projects, children foundations, and any other of the like. For businesses and organizations looking to give their supporters something in return, read on . . .

Reward-based Crowdfunding where the entrepreneur gets to offer incentives as rewards to the people who fund the project (the backers). These incentives can be: merchandise produced by the business e.g. bags, shoes, bottles, books, etc., vouchers, or even discounts for a future service or product. Reward-based crowdfunding is great for new businesses that wish to test out their products in the market and get funding at the same time. And also for existing businesses that want to grow or launch a new product in the market.

It’s almost like killing three birds with one stone, because the crowdfunding project acts as a marketing opportunity, a product-testing opportunity, and a financing option for the business. The benefits of this kind of crowdfunding are endless.

Investment Crowdfunding is relatively new in Africa, and Thundafund is proud to be a pioneer of this new concept! The entrepreneur gets to raise funds (a slightly larger sum than most donations and reward projects) through smaller investments from many investors. The investor (backer) will then have their investment repaid with a fixed return over a period of time, depending on the revenue the business generates.

(If the business performs very well, investors are paid out sooner, if growth is slower, investors are repaid over a longer period of time). This mode is particularly great for established businesses seeking to get a boost in their capital to support their growth or expansion.

Pick a mode best suited for you!

You may be a part of a susu and you may be seeking to start that dream business. Setting up a campaign with Thundafund is quite easy. Moreover, our platform gives you the opportunity to present your business in an attractive way so as to market your business. And your susu can help you in this!

Even more, you get the chance to reach out to supporters beyond your susu!

Want to See More Gambian Campaigns?

Click here to see more!

Shifting Gears

Backabusiness 2 blog 1

Two roads diverged in a wood, and I –
I took the one less travelled by,
And that has made all the difference. – Robert Frost

HAVE YOU EVER BEEN AT A POINT WHERE THE PATH YOU CHOSE MADE ALL THE DIFFERENCE?

The business landscape has shifted and many people are asking ‘What now?’

At Nedbank, we vote small business, and one of the ways we do this is by helping small-business owners close the gap between where they are now and where they want to be.

This is your opportunity to also back a business owner who   is either starting a business or re-energising their business – a daunting path in the current economic situation, so they need to know you’ve got their back.

What is it?

The BackaBusiness movement  is a crowdfunding opportunity to support entrepreneurs with your heart and wallet, to help them grow and thrive in the ‘new normal’.  The businesses you are about to support have taken the steps to:

  • Get into Gear to start up or start afresh; or
  • Change Gears to reimagine and redesign,

… and they need your support.

New and growing small-business owners set up a campaign to raise funds, while backers (like yourself) support their chosen business:

  • on a buy now, redeem later basis; or
  • by investing in their new concept.

This is trade, not aid.

Backabusiness 2 blog 2

Have a great idea but need funds to get it to market? Want to formalise your side hustle? Need to grow or pivot your business?

Register on SimplyBiz.co.za and sign up for the Shifting Gears bootcamp.

Covid-19 has changed the way we do business, so you need to do things differently too. Never has the need for strategising been greater. In the bootcamp you will action a viability and business plan to be ready to pitch in just eight steps.

Shifting Gears is designed to help entrepreneurs:

  • Get into Gear to start up or start afresh.
  • Change Gears to reimagine or redesign their business.

Use the power of the crowd with potential clients, family and friends.

A chance to win with Shifting Gears

  • On completion of the bootcamp you will be rewarded with a copy of either the Nedbank Business Companion Guide or The Book That Every Business Owner Should Read.
  • There is also a competition in which 200 entrepreneurs can win their share of R1 million in prizes (in advertising, coaching, cash for raising R5 000 in your BackaBusiness campaign or a website). Terms and conditions apply.

What you need to do:

  • Calculate how much money will you need to start or change your business. (Be specific).
  • Map your network of potential backers – your customers, friends, family, etc.
  • Decide whatfuture reward you can offer for cash now.
  • Register on SimplyBiz.co.za and complete either the Get into Gear or Change Gear bootcamps
  • Start a project on Thundafund with your SimplyBiz email address.
  • Claim your Crowdfunding Handbook with the ready-to-go marketing pack.
  • Tell your story– why the crowd should support your business. We’ll help you!
  • Once your campaign is live – share it!Encourage your network to share it too.

Backabusiness 2 blog 3

Be a backer, a small-business supporter– they need your vote!

Vote with your wallet:  

  • Contribute to your favourite small-business’s campaign and get a reward.
  • Champion their project by inspiring others to support.

Vote with your heart: 

  • Share their campaign on social media to your own network.
  • Volunteer your time or skills.

JOIN THE BACKABUSINESS MOVEMENT TODAY!

 Discover SimplyBiz businesses to support.

Shifting Gears terms and conditions

For more information visit simplybiz.co.za. 

3 Ways to Support Crowdfunding Campaigns

Have you ever had a friend share their business link with you and you don’t know what to do with it? Have you ever found yourself in a tight position where you are not able to support a business, and wonder what next to do? Here are three ways you can support them.

1. Donate

Small business owners and creatives love what they do and are passionate about what they believe in. Often, they start crowdfunding campaigns to get them to where they need to be. This is why funding them with as much as you can, can go a long way. Set aside as much as you can spare for that friend with a crowdfunding campaign, and make sure to donate. Funding may help them to get that machine they’ve been longing for to be more effective at preparing orders. Funding could also get them a means to hire help or even get more funding. You never know; that little you give, goes a long way to get them their dream.

2. Buy a Reward

Crowdfunding is a great way to pilot products that are not yet in the market. It’s an easy cost effective way to test the market, as entrepreneurs don’t necessarily need to have the products ready before they begin to sell. For you as the funder, you get to buy an awesome untried and unique product, to which you can offer feedback on and help improve the product.

For the entrepreneur, that feedback goes a long way into refining the product for a wider market range. This means that your feedback can be used to suit a larger market. What great way to know that you were part of the great journey to a great product?

Moreover, entrepreneurs tend to innovate, adding unique spins on the things they offer in order to keep customers returning. This means, the products you’ll see at a small business’ campaign are usually more personalized, and unique items that you won’t see in the big-box stores. You also get special memberships and great discounts when buying through a crowdfunding campaign

3. Share the Campaign

There are times when a link is shared with you to fund a campaign or buy a product but you are not in a position to do either. Then this step is going to be really easy for you.

By supporting a small business, through sharing their link, you are giving them more chances to be funded or to be known. It’s sort of like soft marketing. The publicity they’ll gain from the link share, will bring more people to their campaign and thus will more likely lead them to get funded.

Sharing a campaign is easy and it costs you less. It could be retweeting their link, reposting their posts, or even forwarding their WhatsApp message to your story, or even telling other people about it. Remember, small-business owners treasure the relationships they have with all of their customers and friends. They rely on friends, family and customers to not only help them earn a profit but also to spread the word to others about their company. 

Conclusion

Elon Musk once said that it is high time we start holding business showers just as much as baby showers. We need to come together and celebrate each other’s businesses, and art, by funding them, trying out their products or even sharing about their businesses with our networks.

It’s important to remember that small businesses and creatives play a major role in supporting the overall economy and their local communities. From providing a hometown feel for localities to working hard to know their neighbors, these small companies do a lot to help others who live nearby in many different ways.

When it comes to showing your support for small businesses, it’s important to do so, and not just to help them gain revenue and stay operational. Everything from the local clothing boutique to the corner cupcake bakery relies on the support of loyal customers to keep its doors open, and when you spend money at a small business, you’ll gain plenty of wonderful benefits as well.

If you would like to see which campaigns you can donate, buy a reward from or share, head out to Thundafund.com.

5 Reasons You Should Support A Crowdfunding Campaign

Crowdfunding is the art of raising funds online through a platform. It is simply an online fundraising which eliminates the need for extra costs like venue, food, which are incurred through the traditional fundraising method. While there are many benefits for those who are crowdfunding, what advantages does it present to funders? Here are a few…

When you support a small business, you support a dream. – Anonymous
When you support a small business, you support a dream. – Anonymous

You Get to Support What You Believe In

Do you believe in supporting mobility-challenged people? Do you believe in causes that support children?

Many people who would like to do more for their communities, often wonder where they can access these organizations and offer their support. Well, in crowdfunding platforms, there are quite a good number of campaigns that are raising funds for different causes. As such, if you are passionate about something, head to crowdfunding platforms and check out which campaigns you can support. Take a look at this campaign: #keep a child in school by KAWE Kenya.

It’s an Opportunity to Enjoy Cool Products

Many crowdfunding campaigns are used to launch products that are not available in the market. If you would like to test out something that others may not have, then supporting a campaign, through buying a reward, is a great way to go.

Check out this campaign The Utulav Toilet Campaign by Syna Consultancy Limited. They are launching a new toilet in the market, specific for the paraplegic or mobility-challenged people. Or check out these cool t-shirts from A Jam Session with Buhlebendalo & Friends campaign.

Enjoy Returns on Investment

Investment crowdfunding campaigns can be a great way to gain returns for funders. Some of them can offer you equity to a company that may one day become a big deal.

Indeed, there are risks involved with investments. However, if you read the terms and conditions well, and invest only the amount you are willing to loose, and take a little risk, you may get to enjoy great returns.

Their Success is Your Success

Entrepreneurs and creatives head to crowdfunding platforms to raise funds for their ideas and businesses. When they succeed and start their business or expand their art, since you funded them, then you succeed too. There’s great joy and satisfaction in seeing others succeed and knowing that you were a part of it. Go ahead and support a campaign.

It’s A Networking Opportunity

Ever wondered who else is interested in what you like? Ever wondered what lessons they can share with you? Try supporting a campaign.

Through supporting a campaign, you get to network with project creators. You can benchmark with them, compare notes, learn what they know, who they know and the where. This can come in handy especially if you are looking to enter into the same industry or field.

Conclusion

Crowdfunding campaigns come in many forms and categories ranging from film and animation, food and beverage, fashion, music, art and entertainment, engineering and mechanics, personal causes, non-profit causes education to much more.

As a funder, you are spoilt for choice on which campaign to support.

5 Ways to Growing Your Business

Growth is never by mere chance; it is the result of forces working together.

James Cash Penney

Growing a small business can be quite a challenging task for any entrepreneur. Often bombarded by numerous advice and tactics that may have worked for larger corporations, small businesses tend to find themselves in quite the fit on which method to apply. So, here are 5 methods to growing your business.

Know Your Customers!

Who are your customers? What are their needs? Do your products/services realize these needs?

Personalize your services and encourage your customers to give you feedback. Remember, if you are looking to grow, their feedback, whether positive or negative, can be the best insight on what to improve or change in order to grow.

Good Old Customer Service! No amount of marketing and advertising can replace the good old customer service. Every business requires a human touch. When you go an extra mile of providing assistance to your existing customers, they will be left with an excellent memory of what great service feels like. This amazing service will serve you best for referrals, and referrals amount to more sales. So, get that customer happy!

Look for New Opportunities. Once you’ve nurtured your current customers and listened to their feedback, look for new ideas to explore into your business. Your customers often guide you on which other services or products they would like. Look into those recommendations and see how to implement them. Remember, with each new venture, your customer base will be growing. Once you have reached the new customers, apply the good old customer service techniques and win them over!

D. Social Listening

Social Media is a great marketing tool to promote your business to potential customers, while keeping in touch with the existing ones. Through the social media channels, you can implement a smart strategy called Social Listening. This is finding out what customers are saying about your business. Through this, you will figure out;

  • What their behaviors are,
  • What things they look out for in social media posts, plus more.

This will help you to know how to position your social media content in a way that is more relevant and beneficial to your customers. Remember, useful content for your customers leads to great brand awareness.

E. Networking

Once you have done all the above, you now need to concentrate on building a network. This is not only a place for customers but also suppliers, industry experts, other businesses, partners, etc.

How do you build a network you ask?

  • Attend networking events like webinars.
  • Host events like webinars
  • Do show-rounds to your stores,
  • Participate in community events

These events help you to talk about your business, build stronger customer relationships, and get advice from other industry stakeholders. Moreover, if you’re looking to build your company profile, networking is the best way to go.

Well, now that you are done, the process does not stop. Go back and do it all over again.

Want to learn how to start your business? Read The Art of Starting Small: 5 Steps

You can also register here for our monthly webinar on 5 Marketing Strategies to Help Grow Your Business.

Five Reasons You Should Start Small

Be not afraid of growing slowly. Be afraid only of standing still.

Chinese Proverb

Every large business you can think of started small. Even the tech giant, Microsoft, started with two childhood friends who had a dream and it has over the years grown to what you see today. Many entrepreneurs and aspiring entrepreneurs find themselves struggling to start their dream business when the answer is sometimes as simple as starting small.

Why start small?

1. It ensures that you start!

Starting your own business can feel like a daunting task even when the passion and excitement are there. Committing to making one small step wards off the paralysis that comes in the beginning when there seems to be just too much to do! It doesn’t take much willpower to do the small tasks, the key is to make each step easy to carry out so that the initial resistance is lowered. Make that phone call, create that Facebook page, draft a monthly budget and before you know it, you have your own small business up and running.

2. Feedback and Flexibility

Starting small opens your business to immediate feedback from the people that matter (customers, suppliers, partners, etc) If you find that 70% of your sales are coming from one out of five products, you might want to focus on developing and improving that one instead of investing equally in all five.

Starting small further gives you the flexibility to incorporate the feedback you get. Even in the event that things do not work out as planned, you have more room to change direction or start over.

3. It minimizes the risk

One of the things that makes beginnings tough is thinking about all the things that could go wrong. Indeed, there are some real risks to starting a business. What if we run out of money? What if people don’t like our products? Starting small makes these risks a little more bearable. You get to learn what works and what doesn’t before investing all your time and resources

4. Grow as it grows

Running a business is a journey of trial and error, and oftentimes the mistakes you make, grow you as a person and as an entrepreneur. The skills that you learn when starting small give you the much needed confidence and motivation to set bigger goals. The more you succeed the more you want to succeed and it’s the small wins that build your momentum towards your big dreams. Clarity also comes with action, the more steps you take, the clearer your vison and direction become.

5. Why not?

There is less to lose in starting small and you can change your mind at any point.

We are all for dreaming big and aiming high. But if the big bold steps are getting in the way of you starting, maybe you should consider taking small daily baby steps. Small efforts sustained over time can produce great results. Consistency is key.

Just start!

Want to learn more?
Register for our Free Webinar, A Guide to Growing Your New Business.

Talk to us

Email
support@thundafund.com

Whatsapp
The Gambia: +2203048407
Kenya/South Africa: +254 712983228


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BackaBusiness 28 Day Crowdfunding Challenge

Thundafund and SimplyBiz powered by Nedbank, are proud to support small business and one of the ways we do that is with BackaBusiness. 2020 was all about survival, however, small businesses need to do more than just get through the month.
For the month of February we’re challenging you to show a small business some love. Support a crowdfunding campaign and receive rewards or discounted vouchers.

When you buy from a small business, you are helping them to pay the rent, support their families and continue to provide local employment. You get great value for money and that warm, fuzzy feeling of knowing you gave back.

Will you be the difference?

Start a BackaBusiness Campaign

Things are DIFFERENT now so start doing business differently. Harness the power of the crowd to kickstart your 2021! 
Give your backers – friends, family, loyal and potential customers –  a reason to support you by offering them enticing discounted vouchers or rewards from your store.

Early Bird Incentive!

The first 25 campaigners who start a BackaBusiness campaign and raise R500, will receive a digital marketing campaign from SimplyBiz, valued at R1 500 to get more eyeballs seeing you! –  (consisting of the creation of Facebook and Google digital advert plus advertisement boosting and free Google My Business placement). 

What you need to do:

  • Calculate how much money you will need to kickstart your business into the new year. (Be specific and factor in your quiet months).
  • Map your network of potential backers – your customers, friends, family, neighbourhood etc.
  • Decide what rewards you can offer for cash now.
  • Register your business on SimplyBiz.co.za 
  • Start a project on the BackaBusiness page on Thundafund with your SimplyBiz email address.
  • Claim your Crowdfunding Handbook
  • Tell your story – why the crowd should support your business. We’ll help you!
  • Once your campaign is live – share it! Encourage your network to share it too. 

Become a backer, a small-business supporter – their difference maker – they need your vote!

Vote with your wallet: Contribute to your favourite small-business’s campaign and get a reward.

Vote with your heart: Like and share their campaign and encourage others to support.

Discover SimplyBiz businesses to support.

FUNDING FOR THE FUTURE WITH BACKABUSINESS

From Surviving to Thriving! 

Thundafund and SimplyBiz powered by Nedbank, are proud to support small business and one of the ways we do that is with BackaBusiness. 2020 was all about survival, however, small businesses need to do more than just get through the month. 

Let’s have their backs as they look to re-build the future. 

This is everyone’s opportunity to support a local, small business owner by buying rewards or discounted vouchers. When you buy from a small business, you are helping them to pay the rent, support their families and continue to provide local employment. You get great value for money and that warm, fuzzy feeling of knowing you gave back. 

What is it?

The BackaBusiness movement is a crowdfunding opportunity to support entrepreneurs with your heart and wallet, to help them grow and thrive in the ‘new normal’.  

This is trade, not aid.

New and growing small-business owners set up a campaign to raise funds, while backers support their chosen business:

  • on a buy now, redeem a reward basis; or
  • by investing in their new concept.

Be a BackaBusiness Campaigner

Things are DIFFERENT now so start doing business differently. Harness the power of the crowd to kickstart your 2021! Your customers helped you survive 2020, now enlist their help to thrive in 2021.

Give your backers a reason to buy now and redeem later by offering discounted vouchers or rewards, thus ensuring continued feet in your store, after the festive season.

It’s a win/win. Your customers are looking for gifts and treats, and you need the funds – give them an incentive to do their festive shopping with you.

Early Bird Incentive!

The first 25 campaigners who start a BackaBusiness campaign and raise R500, will receive a digital marketing campaign from SimplyBiz, valued at R1 500 (consisting of the creation of one Facebook and one Google digital advert plus advertisement boosting and free Google My Business placement). 

What you need to do:

  • Calculate how much money you will need to kickstart your business into the new year. (Be specific and factor in your quiet months).
  • Map your network of potential backers – your customers, friends, family, neighbourhood etc.
  • Decide what rewards you can offer for cash now.
  • Register your business on SimplyBiz.co.za 
  • Start a project on the BackaBusiness page on Thundafund with your SimplyBiz email address.
  • Claim your Crowdfunding Handbook.
  • Tell your story– why the crowd should support your business. We’ll help you!
  • Once your campaign is live – share it! Encourage your network to share it too. 

You helped them survive lockdown, now help them thrive! Become a backer, a small-business supporter– they need your vote!

Vote with your wallet:  

  • Contribute to your favourite small-business’s campaign and get a reward.
  • Buy your festive season gifts and treats from small businesses – it’s a gift that keeps on giving!

Vote with your heart: 

  • Champion, like and share their campaign by inspiring others to support. 
  • Volunteer your time or skills.

JOIN THE BACKABUSINESS MOVEMENT TODAY!

 Discover SimplyBiz businesses to support.

SimplyBiz®: BackaBusiness movement with Thundafund

Pizza ovens are cold, nail varnish is hardening, and gigs are cancelled. 

Small businesses are facing closure. They are not just statistics – they are our local restaurants, gym instructors and the people who know our name! We like their products and we trust them. We want them to survive the crisis.

What is it?
The BackaBusiness movement – is a crowdfunding opportunity for small businesses to survive lockdown and get back to business. Small business owners set up a campaign to raise emergency operational funds, while backers support their chosen business on a BUY now, REDEEM later basis.

AS  A BUSINESS OWNER
Overheads to pay, but no income?

Clients, family & friends are potential backers! Give them the opportunity to support you with their HEARTS AND WALLETS today.

Crowdfund your business through COVID-19, with people who have your back and stand a chance to WIN R10,000 in additional funding from SimplyBiz® powered by Nedbank.

Why should you get involved?

  • You’ll receive a preferential rate of 5%, plus templates, guidance and training through Thundafund to position and create an effective campaign.
  • Various digital media advertising on the BackaBusiness movement will elevate your campaign.  More eyes, means more potential backers.

What you need to do:

  1. List your essential expenses right now – how much money will you to need to overcome COVID-19?
  2. Map your network of potential backers – your customers, friends, family etc.
  3. Decide what future reward voucher you can offer for cash now.
  4. Register on SimplyBiz.co.za  then  Start a Project on Thundafund with the same email address.
  5. Tell your story – why the crowd should support your business. We’ll help you!
  6. Submit your project for Thundafund to review.
  7. Once your campaign is live – share it! Encourage your network to share it too.

BE A BACKER, a small-business supporter – they need your VOTE!
Show your support for the small businesses we all depend on. This is not charity. It is about continuity. Let’s get them back to business!

VOTE for your favourite small business –

VOTE with your WALLET:  

  • Contribute to your favourite local business’ campaign & receive a reward voucher.  
  • When the business reaches R10 000, they will be placed into a draw to receive an additional R10 000 for their business, so VOTE with your

VOTE with your HEART: 

  • Share their campaign on social media to your own network.
  • Tell other businesses about the movement. 

NEDBANK EMPLOYEE CHALLENGE:
Nedbank employees are personally supporting their own favourite local small businesses, as their way of living the brand by doing good for individuals, businesses and society to be the difference

Will you take up the challenge too?

Join the BackaBusiness movement today!

1.  Start a Project on Thundafund

2. Discover SimplyBiz® businesses to support

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BackaBusiness Terms and Conditions

For more information and all questions about this competition please email us at contactus@simplybiz.co.za or visit simplybiz.co.za