“Crowdfunding is a fairly new and very exciting way to raise money for your project or organisation. It is, in the words of our co-founder Michael Norton, “not just giving, it’s co-venturing”. In other words, this is a new way to connect with backers and donors, a two-way process that allows them to feel invested in your project and for you to forge strong links with your community.
If you have a start-up business or a new project within a growing organisation, crowdfunding is a great means of remaining in control while seeking out early-phase financial backing. You set the timeframe, you set the budget, you set the milestones en route to your end goal. If you can make a convincing case for your project, if you have appetising rewards or returns for your backers and if you are proactive while running the campaign, then you have a really good chance of raising the money you need to get your new venture off the ground.” – Theresa Burton, CEO & Co-founder Buzzbnk