Time to tap into Twenty-‘Fortune’ with the Thundacrowd!
Thought about launching a Thundafund crowdfunding campaign – don’t know where to start? Here it is – the start…
In order to promote a successful crowdfunding campaign there are a few very important details that needs to be covered by YOU – get busy!
TO MARKET, TO MARKET, TO MARKET WE GROW!
You’ve brainstormed your idea, set project Milestones by figuring out the finances needed to launch your venture and have your rewards ready – now you need to get it out out there!
Creating a marketing & communication framework is extremely important:
- 1st Network: Start with those who are closest to you: friends, family, colleagues & neighbours as well as their networks. Word of mouth!
- 2nd Network: Get the chatter happening online…
- 3rd Network: Mass media! Get onto radio shows, be featured in print, showcased by blogs – remember, this marketing not only assists your current campaign but your venture long-term.
Online Frontline:
Make social media work for you, remembering that you are focused on appealing to the your market – what do you like to see online?
Applications such as Facebook , Twitter, Vimeo or Youtube, Instagram, Pinterest, Google Hangouts, and if fashion is your passion – Lookbook, these are all great ways to navigate your way through starting selective fan bases.
Get Liked: Start a Facebook page – establish your name and your idea by creating a page where you let the crowd know what you and your project are all about. Keep it updated, engaging and visual.
Share your Journey if you Will: Pinterest is a great site to use in the planning stages of your idea – this allows for a public to see where you started (your moodboards). You can start off by using secret boards and then making them public once you have completed the planning phases.
Watch it:
Your video is the personal introduction of yourself, your team and your product. Sharing your videos with your fan base can be done on vimeo. You share face time with potential backers – keep it simple but also push yourself here.
Your video is also used on Thundafund and it is the first item that potential backers get to view once they have accessed your Project page. You want it to be captivating within the first 30 seconds – you want people to complete the viewing of your video and to want to know more. It should be engaging, interactive, inviting, and because it is a video most importantly visually stimulating.
You want to make sure that your goals, product and vision is extremely clear but also concise.
Creative in Durban, Cape Town or Johannesburg?
Why not try 20 Images X 20 Seconds with your campaign with PechaKucha. PechaKucha is a platform where you are aloud to carry out creative presentations in twenty seconds on twenty images.
Pretty as a Picture: Share your experiences through Instagram. Share whatever inspires you wherever you are and whatever it is that relates to your Project – share what you see and tie it into your brand. You are more than likely to be supported by people who were not involved in your initial exposure in social media so sharing your updates on more than one platform is another great way to build on your network.
It is also imperative to update these accounts and respond to comments, suggestions and questions. A simple and kind thank you can lead to people whispering sweet something’s on other platforms. Constant, fun and interesting updates that relate to your Project makes for good conversation and captivates the promise of bakers. So keep on shouting-out about what’s going on. Ensure that all your posts instill value to your pages, as these are people who believe in you and your project.
blog.thundafund.com 
Definitely a great read, very informative, fun and direct.