‘Online Presence’ simply means the different ways you represent yourself and your idea/innovation/dream on the internet.
If a potential backer were to search for you on the internet, what would they find? That’s right – there’s more than one way to create your online identity besides a website. And they range from free to low cost options that require little to no technical expertise.
Why it matters to you and your campaign?
Having a strong ‘Online Presence’, relative to your funding goal, is crucial to crowdfunding success for two reasons:
- In order to direct potential supporters to your campaign page, you need to easily and effectively contact them through various online platforms. You can’t spend your campaign trying to gain followers, likes and subscriptions – before you launch your campaign they should all be there!
- If a potential backer wants to find out more about you – they need to see that you are legit through looking at others who have followed you on your various online platforms. Giving them more confidence in your idea and making them more likely to back your campaign!
Now that you know the theory behind what ‘Online Presence’ is and why you need it, you need to understand how to do it!
Building an online presence isn’t about being a loud mouth and show-boating your idea to everybody and anybody, that’s not going to get you very far. You have to be very strategic about what kind of message you’re putting out to the world, so that the people that notice you are the right kind of people (aka. Your Target market).
Using a combination of the most popular Online Marketing Channels below to build your communicate your message through and build your community!
“A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.”
- #DearDiary – Don’t have a website? Then start a blog. Blogs are the best way to present yourself as a legitimate and trustworthy entity, without getting an expensive and fancy website. If you’re thinking long term, a regularly updated blog is a must have. Examples include: WordPress, Wix, Weebly
- Content – Blog posts are a lot longer than Facebook posts, and go into detail on the topic, event or concept that you want to write about. You can write about anything, just make sure that it’s something your readers want to see.
- Posting – Varies depending on content; 1-3 per week. Whenever you post on your blog it emails your subscriber, nifty hey?
- #OnlyOption – If you had to only choose one social media platform to build an online community on, choose this one. You can think of Facebook as your home on the internet, allowing you to post messages and photos, as well as start conversations. It’s main purpose must be for you to have as many like-minded followers like your page, and engage with the information that you post.
- Reach: To increase reach, ensure that your followers engage with your posts. Everytime someone likes your page or comments on your posts, it can appear in THEIR FRIENDS‘ feed, increasing the number of people that see you.
- Posting – If you post too much on Facebook, it will restrict the number of people that see your page. So keep posts to 2-5 per day, no more.
- Content – Facebook for Business nicely describes what sort of content any organization | business should post. Post a mixture of information that would interest your reader that isn’t about you (content marketing), and information about your product | service.
“Twitter is an online social networking service that enables users to send and read short 140-character messages called tweets.”
- #ConversationStation – Twitter is best for getting people chatting about what you’re doing.
- Reach – Mention influencial people & organizations to inform them about who you are and what you do, engage in trending conversations and tweet | re-tweet content that your followers will like.
- Content – Attaching images to your tweets increases engagement big time, remember that an image takes up 23 characters.
- Posting – You can share a lot more tweets on Twitter than posts on Facebook, go for 5 – 10 per day. Don’t even be afraid to post a specific tweet more 3 times in a day.
“Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms.”
- Content – Pretty pictures! Make sure to use the right hashtags (#) in your posts, as they act as categories for people searching a certain kind of image. So use hashtags that are popular, are make up one and push people to use it. Take pictures of behind the scenes action, things you see throughout your day and images of your project idea’s product | service.
- Reach: Follow like-minded accounts and comment on their posts to gain followers.
- Posting – Post as much on Instagram as you would on Facebook. However, quality over quantity always wins. Make sure that the images you take represent your brand that you’d like to put out to the world.
“LinkedIn is a business-oriented social networking service.”
- #Let’sTalkBusiness – Linked in is Facebook for business, but has the added awesomeness of a Blog!
- Content – Post professional content that will represent you. Content ideas include productivity tips, research articles, news updates and business advise.
- Reach -Follow professionals in your industry, ‘endors’ their skills and ‘like’ their professional activity.
- Posting – Don’t post more than once a day on LinkedIn. It’s a very direct message to your followers so you don’t want to spam them. Aim for 5 posts a week and don’t forget to use the right ‘tags’ to categorize your posts.
- #You’veGotMail: We strongly suggest MailChimp as your choice for a mass-emailer as your conventional mailers (Gmail, Outlook, Yahoo etc) allows a limited number of emails to be sent at once. MailChimp is free if you have up to 2000 contacts on your email list and is quite user friendly for beginners.
- Content: Post updates on what’s been happening with you and your business, special offers | events and exciting news. Make sure to email your subscribers content that they value, emails can so easily turn into spam. Use catchy headings and keep it to the point, no long paragraphs of writing in these emails!
- Posting: Try only send out database emails when it’s absolutely necessary. Monthly at the least, weekly at the most.