Successful crowdfunders realize that there is much more to crowdfunding than just creating a crowdfunding campaign and promoting it on social media. There are 3 distinct phases of a crowdfunding campaign. Each phase requires proper planning, execution, and management. To take advantage of your unique crowdfunding opportunity, you need to understand each phase, and develop an action plan for each one. Continue reading
Raising funds in any market is crucial to business survival. In developed markets, crowdfunding sites like Indiegogo and Kickstarter have seen projects funded by the public. This has been the envy of the African continent.
In Africa, entrepreneurs who fail to raise funds for their project through bank loans and investments have traditionally tended to find a listening ear from friends and mostly family. This is because online options to raise funds were previously quite limited.
Richard knows what crowdfunding can and cannot do, and has the experience and connections to bring your project to full potential. He’ll help you explore the opportunities you’re missing and get you on top of the brand interactivity game. Continue reading
Leonie Erasmus assisted with Mama Marikana’s successful Thundafund campaign and heads up this advice for you on the 3 S’s to help your campaign!
Brilliant idea – nailed it.
Thorough research – did it.
Funding model – found it.
From planning to production and execution, there are several factors to consider if you are thinking about using a crowdfunding model to finance a business, product, project, service or event.
Following are several questions to ask yourself before turning to crowdfunding as a source of startup capital – think long and hard on all before taking the plunge.
Have you tried our banana bread bunny chow?” asks Michael de Klerk, who with business partner Anthony Gird founded Honest Chocolate. The brand’s first café is housed in a heritage building on Wale Street, Cape Town. Inside the “bunny chow”, simply a tall muffin, is a dollop of the raw, artisanal chocolate for which they are famous. At the café, patrons indulge in chocolate in a variety of forms — in tarts and pastries, drinks and in their signature raw cacao bars wrapped in beautifully illustrated covers. What makes the café remarkable is that it was crowdfunded, in part.
“It’s not about the money”. This overused line serves as a “trump” card when illustrating unadulterated passion in the face of conflict. It’s also kind of the truth when it comes to a growing primary use case for crowdfunding — marketing.
Marketing as the primary reason for crowdfunding is gaining considerable traction with celebrities, fortune 500 companies, and venture-backed startups alike: those who can’t even pretend to be in financial binds worthy of public contribution.
Celebrities like James Franco, Neil Young, Shaq, Kristen Bell and Zach Braff have each tried their hands at crowdfunding. Pair these Hollywood millionaires with major brands like Dodge, Honda, Kimberly-Clark, DC Entertainment, Phillips, Microsoft, and Coke, and it becomes obvious that marketing isn’t just a side-effect of crowdfunding.
Here are 4 ways brands use crowdfunding to kick-ass at marketing.
With the ever increasing amount of noise on the internet it can be hard to get noticed. Crowdfunding for a project or cause can be a very rewarding process if you include the essential ingredients to success.
The FundRazr Coaching Team created this infographic on how to get your crowdfunding campaign noticed, this includes tips on activating your community and how to generate buzz for your campaign.
Share it, pin it, print it, but whatever you do … use it.
Via FundRazr Blog.
Social media crowdfunding has become the best free way to get in touch with people and make genuine connections over a product or idea. With dozens of popular platforms online, innovators have the tools to promote their campaigns ambitiously and with impact.
Take a look at the social media sites below — none of which should be unfamiliar — and learn how these tools can be used creatively to assist any crowdfunding campaign. Continue reading
takes the ‘Life’ front page feature for crowdfunding assisting start-ups.