The Crowdfunding Life Cycle

Crowdfunding LifeCycle

Successful crowdfunders realize that there is much more to crowdfunding than just creating a crowdfunding campaign and promoting it on social media. There are 3 distinct phases of a crowdfunding campaign. Each phase requires proper planning, execution, and management. To take advantage of your unique crowdfunding opportunity, you need to understand each phase, and develop an action plan for each one.  Continue reading

Opportunities for Crowdfunding in Africa – Vincent Matinde

Thundafund IDGConnect

Raising funds in any market is crucial to business survival. In developed markets, crowdfunding sites like Indiegogo and Kickstarter have seen projects funded by the public. This has been the envy of the African continent.

In Africa, entrepreneurs who fail to raise funds for their project through bank loans and investments have traditionally tended to find a listening ear from friends and mostly family. This is because online options to raise funds were previously quite limited.

Now Thundafund, a South Africa crowdfunding site, has had quite a success in helping businesses raise funds since its introduction in June 2013. And the need was real.  Continue reading

If The Crowds Want Bread, Give Them Chocolate Too!

Thundafund and Honest Chocolate Business Day

Have you tried our banana bread bunny chow?” asks Michael de Klerk, who with business partner Anthony Gird founded Honest Chocolate. The brand’s first café is housed in a heritage building on Wale Street, Cape Town. Inside the “bunny chow”, simply a tall muffin, is a dollop of the raw, artisanal chocolate for which they are famous. At the café, patrons indulge in chocolate in a variety of forms — in tarts and pastries, drinks and in their signature raw cacao bars wrapped in beautifully illustrated covers. What makes the café remarkable is that it was crowdfunded, in part.

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How Brands Use Crowdfunding For Kick-Ass Marketing

How Brands Use Crowdfunding For Kick-Ass Marketing

“It’s not about the money”. This overused line serves as a “trump” card when illustrating unadulterated passion in the face of conflict. It’s also kind of the truth when it comes to a growing primary use case for crowdfunding — marketing.

Marketing as the primary reason for crowdfunding is gaining considerable traction with celebrities, fortune 500 companies, and venture-backed startups alike: those who can’t even pretend to be in financial binds worthy of public contribution.

Celebrities like James Franco, Neil Young, Shaq, Kristen Bell and Zach Braff have each tried their hands at crowdfunding. Pair these Hollywood millionaires with major brands like Dodge, Honda, Kimberly-Clark, DC Entertainment, Phillips, Microsoft, and Coke, and it becomes obvious that marketing isn’t just a side-effect of crowdfunding.

Here are 4 ways brands use crowdfunding to kick-ass at marketing.

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10 Steps To Crowdfunding Success Infographic

With the ever increasing amount of noise on the internet it can be hard to get noticed. Crowdfunding for a project or cause can be a very rewarding process if you include the essential ingredients to success.

The FundRazr Coaching Team created this infographic on how to get your crowdfunding campaign noticed, this includes tips on activating your community and how to generate buzz for your campaign.

Share it, pin it, print it, but whatever you do … use it.

crowdfundingtips-infographic-1

Via Hoda Toloui-Wallace for FundRazr Blog

Social Media and Your Crowdfunding Campaign

Social media crowdfunding has become the best free way to get in touch with people and make genuine connections over a product or idea. With dozens of popular platforms online, innovators have the tools to promote their campaigns ambitiously and with impact.

WORDPRESS SOCIAL MEDIA

Take a look at the social media sites below — none of which should be unfamiliar — and learn how these tools can be used creatively to assist any crowdfunding campaign. Continue reading