How Brands Use Crowdfunding For Kick-Ass Marketing

How Brands Use Crowdfunding For Kick-Ass Marketing

“It’s not about the money”. This overused line serves as a “trump” card when illustrating unadulterated passion in the face of conflict. It’s also kind of the truth when it comes to a growing primary use case for crowdfunding — marketing.

Marketing as the primary reason for crowdfunding is gaining considerable traction with celebrities, fortune 500 companies, and venture-backed startups alike: those who can’t even pretend to be in financial binds worthy of public contribution.

Celebrities like James Franco, Neil Young, Shaq, Kristen Bell and Zach Braff have each tried their hands at crowdfunding. Pair these Hollywood millionaires with major brands like Dodge, Honda, Kimberly-Clark, DC Entertainment, Phillips, Microsoft, and Coke, and it becomes obvious that marketing isn’t just a side-effect of crowdfunding.

Here are 4 ways brands use crowdfunding to kick-ass at marketing.

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10 Steps To Crowdfunding Success Infographic

With the ever increasing amount of noise on the internet it can be hard to get noticed. Crowdfunding for a project or cause can be a very rewarding process if you include the essential ingredients to success.

The FundRazr Coaching Team created this infographic on how to get your crowdfunding campaign noticed, this includes tips on activating your community and how to generate buzz for your campaign.

Share it, pin it, print it, but whatever you do … use it.

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Via Hoda Toloui-Wallace for FundRazr Blog

Social Media and Your Crowdfunding Campaign

Social media crowdfunding has become the best free way to get in touch with people and make genuine connections over a product or idea. With dozens of popular platforms online, innovators have the tools to promote their campaigns ambitiously and with impact.

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Take a look at the social media sites below — none of which should be unfamiliar — and learn how these tools can be used creatively to assist any crowdfunding campaign. Continue reading

Facebook for the win!

Facebook is the world’s largest social networking platform with over 1 billion users worldwide and of that billion, 6.1 Million are South African…

It’s no secret that Facebook posts are one of the most effective ways to drive traffic to your crowdfunding campaign page.

We got the online frontline for you at Chicken & Wolf’s ‘Facebook & Vino’ event:

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