Your Homework: Do At Least One Customer Interview

Thundafund Crowdfunding Customer ValidationSome solid advice from Dave Duarte on the importance of customer validation!

Customer interviews are essential as part of the marketing process, as they help us make sure that what we are offering actually has willing buyers, and that we’re presenting it in a way that is compelling for these potential buyers.

Here’s some suggestions for how you’ll structure your interview… Feel free to go off-script or create your own questions. (Plus, shiny gold star for anyone who does 5 or more interviews!) Continue reading

The Crowdfunding Life Cycle

Crowdfunding LifeCycle

Successful crowdfunders realize that there is much more to crowdfunding than just creating a crowdfunding campaign and promoting it on social media. There are 3 distinct phases of a crowdfunding campaign. Each phase requires proper planning, execution, and management. To take advantage of your unique crowdfunding opportunity, you need to understand each phase, and develop an action plan for each one.  Continue reading

If The Crowds Want Bread, Give Them Chocolate Too!

Thundafund and Honest Chocolate Business Day

Have you tried our banana bread bunny chow?” asks Michael de Klerk, who with business partner Anthony Gird founded Honest Chocolate. The brand’s first café is housed in a heritage building on Wale Street, Cape Town. Inside the “bunny chow”, simply a tall muffin, is a dollop of the raw, artisanal chocolate for which they are famous. At the café, patrons indulge in chocolate in a variety of forms — in tarts and pastries, drinks and in their signature raw cacao bars wrapped in beautifully illustrated covers. What makes the café remarkable is that it was crowdfunded, in part.

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Good Ideas Will Attract Good Money – Zukiswa Zimela

Crowdfunding with Thundafund via Business Day Live

Think crowdfunding: With an estimated 1.3-billion people with regular internet access globally, the number of potential investors that can be reached is large, writes Zukiswa Zimela for Business Day Live.

WHEN the Labia Theatre in Cape Town needed to buy new cinema equipment to move from analogue to digital film screening, it partnered with ThundaFund to ask strangers to help them raise a portion of the money to buy the equipment. Continue reading