3 Ways to Support Crowdfunding Campaigns

Have you ever had a friend share their business link with you and you don’t know what to do with it? Have you ever found yourself in a tight position where you are not able to support a business, and wonder what next to do? Here are three ways you can support them.

1. Donate

Small business owners and creatives love what they do and are passionate about what they believe in. Often, they start crowdfunding campaigns to get them to where they need to be. This is why funding them with as much as you can, can go a long way. Set aside as much as you can spare for that friend with a crowdfunding campaign, and make sure to donate. Funding may help them to get that machine they’ve been longing for to be more effective at preparing orders. Funding could also get them a means to hire help or even get more funding. You never know; that little you give, goes a long way to get them their dream.

2. Buy a Reward

Crowdfunding is a great way to pilot products that are not yet in the market. It’s an easy cost effective way to test the market, as entrepreneurs don’t necessarily need to have the products ready before they begin to sell. For you as the funder, you get to buy an awesome untried and unique product, to which you can offer feedback on and help improve the product.

For the entrepreneur, that feedback goes a long way into refining the product for a wider market range. This means that your feedback can be used to suit a larger market. What great way to know that you were part of the great journey to a great product?

Moreover, entrepreneurs tend to innovate, adding unique spins on the things they offer in order to keep customers returning. This means, the products you’ll see at a small business’ campaign are usually more personalized, and unique items that you won’t see in the big-box stores. You also get special memberships and great discounts when buying through a crowdfunding campaign

3. Share the Campaign

There are times when a link is shared with you to fund a campaign or buy a product but you are not in a position to do either. Then this step is going to be really easy for you.

By supporting a small business, through sharing their link, you are giving them more chances to be funded or to be known. It’s sort of like soft marketing. The publicity they’ll gain from the link share, will bring more people to their campaign and thus will more likely lead them to get funded.

Sharing a campaign is easy and it costs you less. It could be retweeting their link, reposting their posts, or even forwarding their WhatsApp message to your story, or even telling other people about it. Remember, small-business owners treasure the relationships they have with all of their customers and friends. They rely on friends, family and customers to not only help them earn a profit but also to spread the word to others about their company. 


Elon Musk once said that it is high time we start holding business showers just as much as baby showers. We need to come together and celebrate each other’s businesses, and art, by funding them, trying out their products or even sharing about their businesses with our networks.

It’s important to remember that small businesses and creatives play a major role in supporting the overall economy and their local communities. From providing a hometown feel for localities to working hard to know their neighbors, these small companies do a lot to help others who live nearby in many different ways.

When it comes to showing your support for small businesses, it’s important to do so, and not just to help them gain revenue and stay operational. Everything from the local clothing boutique to the corner cupcake bakery relies on the support of loyal customers to keep its doors open, and when you spend money at a small business, you’ll gain plenty of wonderful benefits as well.

If you would like to see which campaigns you can donate, buy a reward from or share, head out to Thundafund.com.

#ThundaTip : Telling Your Story

Concept image with What is Your Story printed on an old typewriter

“Once upon a time, in a land not so far away, a brave crowdfunder set out to tell the world about her amazing idea.”

Writing out your campaign copy is not the same as creating a document for investors to analyse with business terms and big fancy words. The everyday Joe is going to be backing your campaign – speak to them.

People are moved to action by emotional story telling rather than by facts and figures. Think about the TV adverts that you will never forget, do you ever remember numbers and figures? Do you ever remember disingenuous sales tactics? No, you remember how it made you FEEL.

When writing about your crowdfunding campaign, you have got to make people feel. Make them inspired, make them relate to your mission, make them excited about how awesome your project is and that the world can’t go on without it!

The copy of your campaign on Thundafund.com is split into 3 different parts.

1. Matchbox Pitch

This match box pitch is exactly what the name suggests, a write up of your idea that is so short it can be written on the back of a matchbox.

You need to create a paragraph of no more than 140 characters (The same length as a tweet on Twitter) that you can fire off to a potential supporter, in order to gain their backing.

It also appears in your Project Widget on Thundafund.com:


2. About the project

This section is an extension of your matchbox pitch and should be around 60-80 words long:

About the Project

Make sure that it ends off with a ‘Call-to-Action’ or a challenge. A ‘Call-to-Action’ tells people what you would ideally like them to do and a challenge sets out what you aim to achieve.

Also direct supporter to your rewards set like this:

 Call to Action

3. The Full Story

Now you’ve grabbed the attention of your potential supporters. They are interested in who you are and what you’re aiming to achieve through your crowdfunding campaign, but they need a little more convincing.

Like any educated consumer, people need information and emotional engagement in order to part with their hard earned cash and | or engage in supporting something.

A good structure to make sure you’re not missing out on anything:

  1. Who are you?

Whether you’re an individual or an organization, it’s always polite to introduce who you are. Make sure that readers understand what it is that you do, so that it makes sense in the scheme of the campaign.

  1. Past, Present, Future

Give brief highlights on what you have done in the past, where you are now and where you aim to be in the future.

Read to rise

  1. Why you’re crowdfunding?

Detail out to readers what you’re aiming to achieve through a successful crowdfunding campaign. This is the crux of the matter, if you can’t explain to people why you’re running a campaign it’s going to leave them very confused.

Im crowdfunding

  1. Milestone Details. 

Write out how much money you need at each Milestone, and what that money is going towards. Be as specific as you can be, people want to know exactly what their money is going towards.


  1. The Ask

A lot of people, and organizations, struggle to ask for donations or to ask people to buy rewards…just be out with it! You will never gain anything from being quiet, you might as well give yourself a chance.

  1. You can follow us here.

Adding your online links at the bottom of the page is always a great option to allow readers to do further research on you, or to let them engage on your social media without actually buying a reward.

Spread the love

If you follow these tips, and add your own pizazz, you are surely on your way to writing a crowdfunding story that will inspire the most hardened money-saver to support your campaign!


A Step-by-Step Guide to Startup Customer Acquistion

The road to startup customer acquisition (also known as “The Island of Greatness”) is a long one! You’re in the process of crowdfunding or you’ve got some funding, you’ve got a product hundreds of people love and you’ve got a great story to tell. Now what…? How do you take it to the next level and scale?

Well, the answer is simple (but takes a lot of work)! A combination of content marketing, PR and social media will take your startup to new heights. You’ll reach your target audience, build thought leadership, foster a strong community, position yourself in front of industry influencers – the whole nine yards.

If you’ve ever wondered how we help our clients acquire new customers and scale to the next level, you won’t want to miss this. You can start right here and right now. So, without further ado, here’s OnBoardly’s step-by-step guide to startup customer acquisition…

Thundafund Startup Adventure

Via Onboardly

Your Crowdfunding Outline: A Checklist To Success!

Thundafund Crowdfunding Checklist Post

Preparing a detailed crowdfunding outline will not only help you organize your thoughts, but evaluate and fine tune them. It will help you keep track of your ideas, acting as your blueprint for a perfect crowdfunding campaign.

Without a proper outline for a crowdfunding project, one can become overwhelmed by the sheer amount of information that requires your attention. So with that said; can you write answers to the following questions?  Continue reading

The Crowdfunding Life Cycle

Crowdfunding LifeCycle

Successful crowdfunders realize that there is much more to crowdfunding than just creating a crowdfunding campaign and promoting it on social media. There are 3 distinct phases of a crowdfunding campaign. Each phase requires proper planning, execution, and management. To take advantage of your unique crowdfunding opportunity, you need to understand each phase, and develop an action plan for each one.  Continue reading

Opportunities for Crowdfunding in Africa – Vincent Matinde

Thundafund IDGConnect

Raising funds in any market is crucial to business survival. In developed markets, crowdfunding sites like Indiegogo and Kickstarter have seen projects funded by the public. This has been the envy of the African continent.

In Africa, entrepreneurs who fail to raise funds for their project through bank loans and investments have traditionally tended to find a listening ear from friends and mostly family. This is because online options to raise funds were previously quite limited.

Now Thundafund, a South Africa crowdfunding site, has had quite a success in helping businesses raise funds since its introduction in June 2013. And the need was real.  Continue reading