A Step-by-Step Guide to Startup Customer Acquistion

April, 2015September, 2015Leave a comment

The road to startup customer acquisition (also known as “The Island of Greatness”) is a long one! You’re in the process of crowdfunding or you’ve got some funding, you’ve got a product hundreds of people love and you’ve got a great story to tell. Now what…? How do you take it to the next level and scale?

Well, the answer is simple (but takes a lot of work)! A combination of content marketing, PR and social media will take your startup to new heights. You’ll reach your target audience, build thought leadership, foster a strong community, position yourself in front of industry influencers – the whole nine yards.

If you’ve ever wondered how we help our clients acquire new customers and scale to the next level, you won’t want to miss this. You can start right here and right now. So, without further ado, here’s OnBoardly’s step-by-step guide to startup customer acquisition…

Via Onboardly.

7 Winning Attributes For A Great Crowdfunding Campaign!

March, 2015September, 2015Leave a comment

There are 7 important attributes that are common in successful campaigns. Let’s look at what makes a campaign a winner & when planning your campaign, try to incorporate as many of these attributes as possible.

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The Crowdfunding Life Cycle

March, 2015September, 2015Leave a comment

Successful crowdfunders realize that there is much more to crowdfunding than just creating a crowdfunding campaign and promoting it on social media. There are 3 distinct phases of a crowdfunding campaign. Each phase requires proper planning, execution, and management. To take advantage of your unique crowdfunding opportunity, you need to understand each phase, and develop an action plan for each one. Continue reading →

Social Media and Your Crowdfunding Campaign

February, 2015September, 20151 Comment

Social media crowdfunding has become the best free way to get in touch with people and make genuine connections over a product or idea. With dozens of popular platforms online, innovators have the tools to promote their campaigns ambitiously and with impact.

Take a look at the social media sites below — none of which should be unfamiliar — and learn how these tools can be used creatively to assist any crowdfunding campaign. Continue reading →

Facebook for the win!

August, 2014September, 2015Leave a comment

Facebook is the world’s largest social networking platform with over 1 billion users worldwide and of that billion, 6.1 Million are South African…

It’s no secret that Facebook posts are one of the most effective ways to drive traffic to your crowdfunding campaign page.

We got the online frontline for you at Chicken & Wolf’s ‘Facebook & Vino’ event:

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