If The Crowds Want Bread, Give Them Chocolate Too!

Thundafund and Honest Chocolate Business Day

Have you tried our banana bread bunny chow?” asks Michael de Klerk, who with business partner Anthony Gird founded Honest Chocolate. The brand’s first café is housed in a heritage building on Wale Street, Cape Town. Inside the “bunny chow”, simply a tall muffin, is a dollop of the raw, artisanal chocolate for which they are famous. At the café, patrons indulge in chocolate in a variety of forms — in tarts and pastries, drinks and in their signature raw cacao bars wrapped in beautifully illustrated covers. What makes the café remarkable is that it was crowdfunded, in part.

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Good Ideas Will Attract Good Money – Zukiswa Zimela

Crowdfunding with Thundafund via Business Day Live

Think crowdfunding: With an estimated 1.3-billion people with regular internet access globally, the number of potential investors that can be reached is large, writes Zukiswa Zimela for Business Day Live.

WHEN the Labia Theatre in Cape Town needed to buy new cinema equipment to move from analogue to digital film screening, it partnered with ThundaFund to ask strangers to help them raise a portion of the money to buy the equipment. Continue reading

Startup Grind Cape Town

Thundafund is thrilled to announce the launch of the Startup Grind Cape Town Partner Page – www.thundafund.com/startupgrindcpt – which went live on Thursday, 31 July for the #MantelliGrinds event!

Startup Grind:

Startup Grind Cape TownStartup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. Locally, they host monthly events for entrepreneurs and startups in Cape Town and Johannesburg. The Cape Town chapter was launched in August 2013 by Guillaume De Smedt – whom has chosen 6 projects; 3 new and 3 funded to feature for this month.

Congratulations to The Labia Theatre; Honest Chocolate; Shifty, Alliance & SAHA; Innovate The Cape; Mzansistore.com and 1000 Drawings Cape Town – the first projects to be showcased!

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ThundaTips!

crowdfundingFirst things first: Crowdfunding is NOT easy! Just because you have a cool idea doesn’t mean people are going to throw money at you and your project. Crowdfunding campaigns can fail due to a variety of reasons. It could be a result of insufficient planning prior to launch, or people don’t believe that you can deliver on your promise (based on what you’ve shown them). And then there is of course the possibility that your idea isn’t as great as you thought it was. The last reason highlights one of the benefits of crowdfunding. It essentially shows you that your product wouldn’t sell because people aren’t interested. The sooner you find that out the better.

For now though let’s assume you DO have a kick-ass idea. So what are some of the things you should or shouldn’t do? Check out some of our Thundatips! Continue reading

R700 000 raised and counting…

It’s the year of Twenty ‘Fortune’!

We are proud to share that since June 2013, when Thundafund first went live, 1372 people have backed projects on Thundafund, and over R700 000 has been raised. A book, two documentaries, a bread business, Cape Town representation at Poetry Olympics in Chicago, a kids theatre show and several hanging succulent gardens now exist, all thanks to you.

In this Newsletter: WDC2014,  R20 000 in one day, Upcoming Crowdfunding workshop – Cool things you can get on Thundafund – Successful project shout outs and a special deal from DaddyO – the business incubator where our offices are currently based. Continue reading

WDC2014: Grooming Session 1

With 1300 projects submitted, 450 making it through to World Design Capital – ONLY a selected few will get to pitch the projects that they submitted at the WDC2014 Tuesday Pitching Sessions. A selection panel from Cape Town Design NPC will select 1 project on each of the pitching nights who will receive a R10 000.00 cash prize for the best pitch.

These pitches are open to the public & the audience will also include investors, philanthropists, venture capitalists, & social profit projects. Join in! 

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Conversations on Crowdfunding with Thundafund: January 2014.

Thundafund and WDC

“Look at Crowdfunding as a shopping mall for doing a specific thing: Thundafund Is a shopping mall for new creative & innovative ideas. People walk pass shops & then decide to stop & check it out – this is your project.

Think about the way in which the Young Designer Emporium operates; where they are 1 store that hold spaces for number of designers to place their labels; these are the principles upon which Thundafund operates.”

The objective of Thundafund is to showcase your venture. Continue reading

Thundafund & WDC2014’s ‘Conversations on Crowdfunding’.

wdc

So, you’re geared and ready to partake in the World Design Capital 2014. Well, ready is a strong word, but you’re itching and willing! If you missed it, Thundafund hosted a ‘Conversations on Crowdfunding’, 10 December 2013, surrounding the team’s role in assisting recognized WDC2014 projects with crowdfunding, WDC2014 match-funding & how you can ensure you give it the best you’ve got.

What was said, what did you miss?

The conversation was centered around how to present your WDC project in a viable, accessible manner to which the crowd will easily respond.

The key point: Thundafund is collaborating with World Design Capital on a ‘1st come, 1st served’ basis that will benefit the FIRST 90 project submissions. This means matched funding for those successful Milestone 1’s of an amount up to R10 000.

The World Design Capital has in common with Thundafund one very important aspect: the aim of building community. This is a goal that serves not only the individual projects but the greater creative and public community.

Get people involved, get involved with others – facilitate growth and change….

If you are planning on submitting your WDC2014 project for crowdfunding, here are some tips:

  • Plan and outline your project to the best of your abilities. Check Thundafund‘s successful and current project’s out & even back one to gauge the process of crowdfunding (plus, perhaps even get some good karma in when you go live).
  • Be imaginative and realistic when it comes to rewards, give people something that will be worth their investment.
  • There are 3 types of rewards elements:
    • 1. Retail: The product and product performance
    • 2. Experience & Access
    • 3. Recognition
  • Do your absolute best to promote your project & getting the crowd to shout-out about you – a mash of marketing, media & constant communication with those you want involved on the journey from dream to reality with you.
  • Be hands-on, open to opinions from friends and supporters and adaptable.
  • Set a realistic budget and, in turn, realistic and attainable milestones.

Ready to roll…? Submit your WDC2014 project on Thundafund now: Thundafund Project Submission.

To assist you in your crowdfunding campaigns, there will be a series of workshops and webinars in the following months, starting in January. To attend, please contact Thundafund directly.

Conversations on Crowdfunding 2014:

For more det’s and to join in – contact Thundafund: hello@thundafund.com 

Let’s work together to be the change we envision!