South Africa’s crowdfunding platform hits the R5 million mark

5million

Since being founded in June 2013, Thundafund.com, South Africa’s leading crowdfunding platform for innovators and creatives, has grown considerably and now boasts a tally of 136 successfully funded projects and over R5 million raised for these projects.

Thundafund.com provides an online platform for entrepreneurs with innovative and ground-breaking ideas to present their idea to the world, receive the mentorship and support that they need, so that they can raise the funding they need to bring their ideas to life. It’s not a hand out – it’s a hand up.

Currently, Thundafund.com has 34 projects live on their crowdfunding platform with special partnerships with the Department of Arts and Culture, in the form of “Creative Economic Development Project”, as well as a partnership with UCT Upstarts, the University of Cape Town’s Vice-Chancellor’s Social Innovation Challenge.

For more information please visit www.thundafund.com or contact marketing@thundafund.com

Your Homework: Do At Least One Customer Interview

Thundafund Crowdfunding Customer ValidationSome solid advice from Dave Duarte on the importance of customer validation!

Customer interviews are essential as part of the marketing process, as they help us make sure that what we are offering actually has willing buyers, and that we’re presenting it in a way that is compelling for these potential buyers.

Here’s some suggestions for how you’ll structure your interview… Feel free to go off-script or create your own questions. (Plus, shiny gold star for anyone who does 5 or more interviews!) Continue reading

Your Crowdfunding Outline: A Checklist To Success!

Thundafund Crowdfunding Checklist Post

Preparing a detailed crowdfunding outline will not only help you organize your thoughts, but evaluate and fine tune them. It will help you keep track of your ideas, acting as your blueprint for a perfect crowdfunding campaign.

Without a proper outline for a crowdfunding project, one can become overwhelmed by the sheer amount of information that requires your attention. So with that said; can you write answers to the following questions?  Continue reading

The Crowdfunding Life Cycle

Crowdfunding LifeCycle

Successful crowdfunders realize that there is much more to crowdfunding than just creating a crowdfunding campaign and promoting it on social media. There are 3 distinct phases of a crowdfunding campaign. Each phase requires proper planning, execution, and management. To take advantage of your unique crowdfunding opportunity, you need to understand each phase, and develop an action plan for each one.  Continue reading

Opportunities for Crowdfunding in Africa – Vincent Matinde

Thundafund IDGConnect

Raising funds in any market is crucial to business survival. In developed markets, crowdfunding sites like Indiegogo and Kickstarter have seen projects funded by the public. This has been the envy of the African continent.

In Africa, entrepreneurs who fail to raise funds for their project through bank loans and investments have traditionally tended to find a listening ear from friends and mostly family. This is because online options to raise funds were previously quite limited.

Now Thundafund, a South Africa crowdfunding site, has had quite a success in helping businesses raise funds since its introduction in June 2013. And the need was real.  Continue reading