Growth is never by mere chance; it is the result of forces working together.
James Cash Penney
Growing a small business can be quite a challenging task for any entrepreneur. Often bombarded by numerous advice and tactics that may have worked for larger corporations, small businesses tend to find themselves in quite the fit on which method to apply. So, here are 5 methods to growing your business.
Know Your Customers!
Who are your customers? What are their needs? Do your products/services realize these needs?
Personalize your services and encourage your customers to give you feedback. Remember, if you are looking to grow, their feedback, whether positive or negative, can be the best insight on what to improve or change in order to grow.
Good Old Customer Service! No amount of marketing and advertising can replace the good old customer service. Every business requires a human touch. When you go an extra mile of providing assistance to your existing customers, they will be left with an excellent memory of what great service feels like. This amazing service will serve you best for referrals, and referrals amount to more sales. So, get that customer happy!
Look for New Opportunities. Once you’ve nurtured your current customers and listened to their feedback, look for new ideas to explore into your business. Your customers often guide you on which other services or products they would like. Look into those recommendations and see how to implement them. Remember, with each new venture, your customer base will be growing. Once you have reached the new customers, apply the good old customer service techniques and win them over!
D. Social Listening
Social Media is a great marketing tool to promote your business to potential customers, while keeping in touch with the existing ones. Through the social media channels, you can implement a smart strategy called Social Listening. This is finding out what customers are saying about your business. Through this, you will figure out;
- What their behaviors are,
- What things they look out for in social media posts, plus more.
This will help you to know how to position your social media content in a way that is more relevant and beneficial to your customers. Remember, useful content for your customers leads to great brand awareness.
E. Networking
Once you have done all the above, you now need to concentrate on building a network. This is not only a place for customers but also suppliers, industry experts, other businesses, partners, etc.
How do you build a network you ask?
- Attend networking events like webinars.
- Host events like webinars
- Do show-rounds to your stores,
- Participate in community events
These events help you to talk about your business, build stronger customer relationships, and get advice from other industry stakeholders. Moreover, if you’re looking to build your company profile, networking is the best way to go.
Well, now that you are done, the process does not stop. Go back and do it all over again.
Want to learn how to start your business? Read The Art of Starting Small: 5 Steps
You can also register here for our monthly webinar on 5 Marketing Strategies to Help Grow Your Business.
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